Just Me and My, affordable freelance search engine marketing based in Cheshire, UK
Posted: May 16th, 2009 | Author: Ben McKay | Filed under: SEO Help, SEO Project Management Talk: 50 Comments »
I’ve written a few questions that might help structure a SEO interview or
get a SEO job. I think though, there are a great deal of ways to answer many of these questions. I’ve toyed with the idea of writing example answers but I think as long as you have a clear idea of the kind of answer you expect to hear back then this should do the trick.
A SEO interview needn’t be a long list of technical questions (as I expect many people might have differing perspectives anyway) but rather a chance for you, as the interviewer, to
understand their technical SEO skills, depth of...
**Read more: 80+ SEO Job Interview Questions
Posted: May 2nd, 2009 | Author: Ben McKay | Filed under: SEO Help, SEO Project Management Talk: 4 Comments »
One of the things that I did a couple of years ago, was look to see what other skills were being required from SEOs. I saw some jobs promoted as web development orientated jobs with SEO tagged on, and others that were promoted as specialist SEO consultants. The reference to SEO is crossing-up in more role descriptions (PR, marketing, copywriting and website management) so it’s all the more important to get a good understanding of how the SEO labour market is getting on and what is required of us (also see
the 80+ SEO interview questions article).
The SEO Career Path?
There are no predetermined career paths in to SEO, like there are for a doctor for instance, but what is clear is that this variety of backgrounds makes it a vibrant and creative place to work in...
**Read more: The Skills needed to get a SEO Consultant Job
Posted: April 24th, 2009 | Author: Ben McKay | Filed under: Online Marketing Talk: 7 Comments »
If you're a front-line link-builder, you'll be interested in reading about the new
BuzzStream link-building tool. When I say tool, it is a tool in the sense of how link-building should be viewed...relationship-building. It really is not an automated, link-building machine!
Link-building Relationships
If you think of a BuzzStream as a sort of database management service, that both highlights opportunities for link-building and also helping you to manage correspondence with prospective link providers, then I think that would be pretty close to the mark.
Importance of Social Media for Business
Over the last week, Hitwise has posted about both growing
social media as a source of customers for online retailers and how
web users are spending...
**Read more: BuzzStream Link-Building Management Tool Review
Posted: April 5th, 2009 | Author: Ben McKay | Filed under: Online Marketing Talk: 6 Comments »
Well, I just thought I'd provide an overview of a few things that I've been up to lately as I've not been writing much to my site...so here goes...
Think Visibility Conference
Firstly (as I really should have written about this sooner) was the
Think Visibility conference. This was about the best sort of SEO conference I could hope for. I am hoping to be attending more conferences this year, but I would not be surprised if this is the best of 2009. I loved the set-up; 100 attendees, 15 awesome speakers or so, and a great chance to speak to a whole host of people from the wide world of the web. Hello to all those...
**Read more: The recent life and times of Ben McKay...
Posted: March 10th, 2009 | Author: Ben McKay | Filed under: Networking / Social Media, Online Marketing Talk: 10 Comments »
I had a great conversation with a guy called Cory at
Radian 6 today. He talked me through the their social media monitoring tool, developed internally by their guys in the States. I think anyone that provides
SEO services should be aware of such tools as they can play an important role for more than just social media marketers.
The Issues and Opportunities of Social Media
One of the ongoing problems that social media marketers have is the degree to which they can gauge how effective each social media marketing campaign has been. I have said before that for social media to be a realistic marketing solution, it has to tick a lot of business boxes...these boxes include items
**Read more: Radian 6 Review - Social Media Monitoring Tool
Posted: February 25th, 2009 | Author: Ben McKay | Filed under: Online Marketing Talk: No Comments »
There's been something pretty big bubbling in the SEO community for a while now...a new training platform for higher-level SEO learning is about to be launched...something I think we can all agree will be well received by the SEO community.
This SEO forum is to be called the Dojo, and will providing teaching and training to those looking to hone their SEO skills to a greater level. The Dojo has been established by a Mr David Harry, a professional SEO. Here's a snippet about the man himself...
David Harry
You're more than likely to know David Harry through his 'theGypsy' pseudonym on various social media sites, Huomah SEO blog or other areas where he writes such as
Site Reference, something that really might be handy for my beta custom...
**Read more: The SEO Dojo - Training for Super SEO Geeks!
Posted: February 1st, 2009 | Author: Ben McKay | Filed under: Link-building, SEO Project Management Talk: 18 Comments »
Following on from a guest post I did for David Harry (aka
theGypsy) where I dabbled with the idea that
traditional marketing models can play an important role in carrying out SEO projects successfully, I want to provide coverage to an idea that I raised in that post. The essence of which was that I didn’t see why we should not be enjoying the scientific and creative merits of REAL marketing.
With this, I thought it might be helpful for myself and possibly others to go through an old-school marketing framework and see how it can be used to make us think about covering all the bases in developing and managing link-building strategies.
An understanding of REAL Marketing can help with link-building
I certainly don’t think SEO's need to
**Read more: 7 P’s of Marketing (and Link-Building) for SEO
Posted: January 12th, 2009 | Author: Ben McKay | Filed under: Online Marketing, SEO Help Talk: 4 Comments »
I just wanted to write a quick post giving credit to people who have been putting out some truly awesome SEO content lately...content that I believe has and will continue to add a great deal of value to the SEO industry's professionalism. This is following on from an early article written to thank my
SEO heroes that had taught me so much already.
The Science and Professionalism of SEO
There is a second reason that I am writing this post beyond just thanking people. Recently there has been an increased discussion regarding the
science of SEO, and the
professionalism of the SEO industry as a whole. There has been good reason for this. In many people's mind there has been less focus by SEO consultants considering the technologies, research
**Read more: More SEO Heroes!
Posted: December 24th, 2008 | Author: Ben McKay | Filed under: Online Marketing | Tags: SEO Help Talk: 3 Comments »
SEO Secrets Overview
SEO Secrets is a book about search engine optimisation by Glenn Murray, a SEO Copywriter based just North of Sydney, Australia. The ebook takes the reader through the various aspects of search marketing, including such broad topics as site structure, keyword usage, copywriting for SEO, and preferred marketing strategies by many SEO experts, and even hiring a SEO company.
About the Author, Glenn Murray
Glenn Murray is the Director of Divine Write, a
copywriting company based in Sydney, Australia. Glenn's reputation for copywriting has led him into writing for global blue-chip companies, and in more recent years, online copywriting and SEO. Here's the review...
eBook Structure
SEO Secrets is 213 pages of which are very well structured and written. For me, this
**Read more: SEO Secrets ebook Review
Posted: December 14th, 2008 | Author: Ben McKay | Filed under: SEO Help | Tags: IR, search engines, Semantics Talk: 6 Comments »
Following on from my last blog post entitled: "
Is Semantic SEO the Marketers SEO",
Just Me and My received a fantastic response from Marie-Claire Jenkins, a part time PhD student from the University of East Anglia, UK, in the field of Latent Semantic Analysis (LSA) and Information Retrieval (IR)...essentially what search engine algorithms use to both index and serve the Search Engine Results Pages (SERPs), an understanding of which is vital for SEOs.
One of the best things about SEO for me is that it's where technology, analysis and creative marketing converges in such an obvious way. I had been tackling semantic SEO and how it related very closely to marketing concepts in my previous post and I could not believe my luck when a finalist of 2006's Loebner
**Read more: Introduction to IR, LSA (and SEO) by Marie-Claire Jenkins
