Just Me and My: freelance SEO & search marketing consultant. Manchester & Cheshire, UK

McColo host shut-down…less Christmas spam?

Posted: November 13th, 2008 | Author: Ben McKay | Filed under: Online Marketing | Tags: Talk: No Comments »

It’s funny, McColo shuts down and we breathe a sigh of relief.  This is interesting news on several counts – for a big hitter like McColo to be brought down spans far beyond the USA, but lays down a pretty solid signal to blackhat hosts that they cannot turn a blind eye to spamming.

A web hosting firm believed to have major spam gangs as its clients has been closed down, leading to a 70 per cent global fall in the levels of junk mail.

techradar.com

The reason that it’s funny (in a way), is that the relief is likely to be short-lived.  What happens here is that people employing McColo’s hosting ’solutions’ migrate to new blackhat hosts.  It’s a brief sigh of relief for our inboxes but give it another couple of days, and the spam levels, unfortunately, will be back-up to where they were.

The problem with spam goes far beyond our email accounts, and essentially increase security threats and increased demands on our servers that host our websites and serve web pages to visitors.  Spam is no good on many counts, but we might as well enjoy it’s reduced levels whilst we can.

What a negative post.


Some of my SEO Heroes…

Posted: November 10th, 2008 | Author: admin | Filed under: SEO Help | Tags: Talk: 2 Comments »

I want to start this blog as I mean to go on.  Naturally.  Here I will capture my thoughts, ideas and industry news for search marketing…covering search engine optimisation, pay-per-click advertising and social media.

Integrated?  Bite-sized…

I’d love to think that I will be taking an ‘integrated’ approach like I advise my clients; covering topics as they relate to each other, but no one is likely to read a thesis on search marketing in their lunch hour so I’m going to do my best to keep my blog posts short and sharp to provide pockets of information.

A few thank you’s…

I have a business management education.  I have a marketing education.  But nothing beats my SEO education.  The guys’ and girls’ blogs that I have immersed myself in over the last few years have truly added a great deal of value, so I just wanted to send a little thank you their way.

Apologies for the puns and bad jokes on the blog titles and the work that they do.  It’s late, and it helps keep my brain’s left-side ticking over…my SEO education:

  • Dan Thies, my first introduction to SEO via Sitepoint.

  • Patrick Altoft, there is a wind-a-blowing.  An excellent commercially-focussed SEO blog.

  • Jill Whalen, hugely respected in the SEO field for her years’ of experience since the industry’s infancy.

  • Aaron Wall, famous via a certain SEO book, and putting-up with my incessant comments on his blog.

  • Rand Fiskin, notoriously notorious in the world of SEO.

  • Rae Hoffman, too scared to say anything as she might pull rank.

still allowing plenty of space for a certain future UK Super-Star SEO, Ben McKay!  Other SEO bloggers who have really impressed me lately have been:

There’s got to be a whole load of people that I am missing but if anyone is looking to learn a thing or two about marketing to websites, this is certainly a very comprehensive list to go at. If you’re not on the list, and think you should be let me know…

Interestingly, many of the guys above are American, as it still seems that the UK search marketing industry is still picking up momentum.  Really fascinating stuff, but shows that the UK companies who start SEO-ing first have a lot to gain…