SEO Secrets ebook Review

SEO Secrets Overview

SEO Secrets is a book about search engine optimisation by Glenn Murray, a SEO Copywriter based just North of Sydney, Australia. The ebook takes the reader through the various aspects of search marketing, including such broad topics as site structure, keyword usage, copywriting for SEO, and preferred marketing strategies by many SEO experts, and even hiring a SEO company.

About the Author, Glenn Murray

Glenn Murray is the Director of Divine Write, a copywriting company based in Sydney, Australia.  Glenn’s reputation for copywriting has led him into writing for global blue-chip companies, and in more recent years, online copywriting and SEO.  Here’s the review…

eBook Structure

SEO Secrets is 213 pages of which are very well structured and written.  For me, this is something that adds a great deal of value to the learning process and something that is too frequently underestimated. There is a logical flow of content helping you build your understanding of search marketing matters from an early stage in the book.

Who is this ebook for?

Many of the typical do’s and do not’s are covered in the book, but there is also explanations of the value of such social media / search marketing decisions…this is what directly has an impact your online marketing and website presence. A book to put me out of business! But really, it does offer a comprehensive online marketing model that is very versatile and could very well be adopted by marketers from a wide variety of industries.

You can pick this book up and, regardless of whether you are a newbie or an expert in the field, you will certainly come away with more ideas about where to focus your online marketing efforts.  Like with all books, it will not provide bespoke answers to your website issues/opportunities/problems, but it will provide a ton of guidance that you can apply in every which way you like.

SEO Secrets’ Negatives

I feel that there could have been a little more coverage on keyword competitiveness – this is, after all, what designates what resources need to be thrown into the SEO mix to rank for those terms.  For me, keyword research, analysis and competitiveness on a deep level is amongst the most important parts of search marketing.  But knowing the depths and complexities of the topic, for someone new to the field, keyword competitiveness could well scare them off!

SEO Secrets could have included a little more emphasis on the quality of the inbound links as opposed to the sheer volume. Low value links are something that was mentioned, but maybe something explaining in more detail why they are bad quality links, and conversely something on what makes the perfect links would be excellent too.

SEO Secrets’ Positives

Apart from lacking in the surface on keyword competitiveness, it focuses clearly on return on investment, prompting great decisions that add value to your operations online. These decisions are bite-size and not overly complicated, and it is this that essentially makes this book an excellent educational resource, tutoring you in concise areas of the field.

SEO Secrets is beyond search engine optimisation techniques though and well into the realms of the strategic delivery of search marketing. You could do a lot worse than spend a few dollars on this book. Quite a lot indeed!

To summarise SEO Secrets

SEO Secrets effortlessly covers the topics of search engine optimisation in an easy to grasp way, covering a wide range of technicalities, including a variety of SEO tips, tricks and ’secrets’!  It is heavily influenced by the premise that content is king, not a bad thing at all…and what better source to learn that from, than a top Australian copywriter.  This book therefore bridges the unnecessary gap of copywriting skills and SEO – something we could all take note of.

SEO Secrets is not a deep look into search engine algorithmic models or the scientific aspects of SEO, but it does provide a wealth of practical and implementable information on optimising websites for improved rankings, and I’m guessing that’s what you’re looking for, right?!

Disclaimer: I have not been asked to write this review, nor received any financial gain / incentive. Now go out and buy it! (p.s. it’s also my first ever book review so be kind in the comments!)

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